microsoft

Xbox Games Store (previously known as the Xbox Live Marketplace) was a digital distribution platform previously used for the Xbox 360 and formerly for the Xbox One. The service allowed users to download or purchase video games (including both Xbox Live Arcade games and full Xbox 360 titles), add-ons for existing games, game demos, along with other miscellaneous content such as gamer pictures and Dashboard themes.

Xbox Live Marketplace launched alongside the Xbox 360 on November 22, 2005, with 400 pieces of content.[1] It was rebranded as the Xbox Games Store on August 30, 2013, to prepare for the then-upcoming launch of the Xbox One.[2]

Xbox Games Store was replaced on October 22, 2017, by the Microsoft Store as a standard digital storefront for all Windows devices.[3] The subsequent Xbox Series X and Series S consoles also use the Microsoft Store

The service also previously offered sections for downloading video content, such as films and television episodes; as of late 2012, this functionality was superseded by Groove Music and Microsoft Movies & TV (formerly Xbox Music and Xbox Video, respectively).

As announced by Microsoft on August 17, 2023, the Xbox Games Store for the Xbox 360 was shut down on July 29, 2024; however, backward-compatible Xbox 360 titles remain available for purchase on the Microsoft Store for Xbox One and Xbox Series X/S after the Xbox 360 Store's sunset date.[4]

Microsoft Points

Mspoints
Main article: Microsoft Points

Microsoft Points were used as currency in the Xbox Live Marketplace, which also included the Xbox Live Arcade. These points could be purchased with a credit card through the Xbox Live Marketplace or redeemed from gift cards that were purchased at different retail locations. Microsoft Points are sold in each country in the local currency.

Services

Xbox Live Arcade

Main article: Xbox Live Arcade

The Xbox Live Arcade (XBLA) branding encompasses digital-only games that can be purchased from the Xbox Games Store on the Xbox 360, including ports of classic games and new original titles.[5][6]

Games on Demand

The Games on Demand section of the Xbox Games Store allows users to purchase downloadable versions of Xbox 360 titles, along with games released for the original Xbox. Most of all, some of the delisted downloadable contents of the respective Xbox 360 games are also included in this edition.

Xbox Live Indie Games

Main article: Xbox Live Indie Games

As part of the "New Xbox Experience" update launched on November 19, 2008, Microsoft launched Xbox Live Community Games, and later renamed to "Xbox Live Indie Games", a service similar to Xbox Live Arcade (XBLA), with smaller and less expensive games created by independent developers and small studios.[7] Such games are added to the service after successfully passing through a peer review system that prevents inappropriate content from appearing in games and ensures that games meet certain technical standards and do not misrepresent their content.

Video Marketplace

The Xbox Games Store also formerly featured a Video Marketplace alongside the other services that allowed for the distribution of movies and TV shows in both standard and high definition. Initially, while TV shows could be downloaded and saved, films could only be rented, expiring 24 hours after initial viewing or 14 days after purchase. Content partners that were signed up for the service at launch include Paramount Pictures, CBS, TBS, MTV Networks, UFC, NBC, and Warner Bros. Home Entertainment. Other movie studios have supported the service, including Lionsgate Films and Walt Disney Pictures as announced at E3 2007.[8] At CES 2008, MGM, ABC, the Disney Channel and Toon Disney announced their support for the service.[9]

At its launch, the Video Marketplace encountered widespread problems such as lengthy download times, duplicate billing for the same content, and downloads that could not be completed, or for which users would have had to repay to complete.[10]

In late 2009, the Video Marketplace was replaced by the Zune Video Marketplace, and later accompanied by a Zune Music Marketplace. Both marketplaces were replaced by the Xbox Music and Xbox Video services in late 2012.[11][12]

Criticism

Most complaints and criticisms leveled at the Xbox Live service concerned the Xbox Live Marketplace. Specific areas include the following:

Problems with replacement consoles

Per Marketplace design, the digital rights management license for downloaded content is tied to both a specific user and to a specific console. This means that to access the content, the user either needs to be signed on to Xbox Live using their Gamertag, or be playing on the original console the content was purchased on.[13]

As a result, users with replacement consoles cannot use previously downloaded content without being connected to Xbox Live. This has the effect of restricting usage of purchased content when no Internet connection is available. An additional wrinkle is added when there are multiple accounts on one console. In this case, all accounts can normally share content when it was downloaded on that system. However, if the system is replaced, then only the actual Xbox Live account to which the content is tied can make use of it (a workaround exists whereby the non-purchasing gamertag can use the content, but only if the original purchasing gamertag is signed into Xbox Live as a secondary profile).

Microsoft's original attempts to resolve these issues were limited to transferring licenses to consoles replaced under warranty. This required contacting Microsoft support, and the console must have been replaced through Microsoft itself or a warranty from the retailer where it was originally purchased. License transfers could not be performed in the case of a voluntary upgrade (e.g., if the user purchased an Xbox 360 Elite to replace their old console). Microsoft support states the license transfer process takes 20–30 days.

As of June 2008, Microsoft has released an online tool that allows users to transfer licenses from the console where they were originally purchased to another. This is done in a two-step process, where all licenses are first migrated on the server side and then downloaded onto the new console. To prevent abuse, this process can only be performed once a year. Licenses remain bound to the Gamertag regardless, so users who store their profiles on portable memory units can continue to use purchased content on any console when signed into the service.[citation needed]

Pricing

Price consistency and whether some content should be available free of charge has also been a source of criticism related to the Xbox Live Marketplace. A notable incident was Microsoft charging for a Gears of War map pack that developer Epic desired to provide at no cost (although it was made free four months later in September 2007).[14] Exacerbating the controversy, Game Informer made claims that Microsoft forced companies to charge for content the company itself wanted to distribute free.[15] In this case, Microsoft Publishing was responsible for setting the price, with this not actually being a policy of the Xbox team or Xbox Live Marketplace as was implied. Free content is indeed possible, but much of the free content is promotional in nature, such as the titles Yaris and Dash of Destruction.[citation needed]

The Microsoft Points system, previously required to purchase content, was criticized for being deceptive in terms of actual real-world cost, as well as for users often having to purchase more points at once than are immediately needed (in North America, users could only purchase points in increments of 400, costing around US$5).[16][17] In June 2013, Microsoft announced the discontinuation of points in favor of using local currencies, which took effect in an Xbox 360 software update released on August 26, 2013.[18][19]

Regional lockouts

After the Spring 2007 dashboard update, Microsoft increased the security on the regional content restrictions.[20] This made obtaining entertainment content for international markets impossible, while the US market has a substantial offering in comparison. Even some free content, such as downloadable extras for retail games, is impossible to obtain in certain regions, despite there being no legal or censorship problems (an example of this would be the second Gears of War map pack; while the first pack was initially available free worldwide, the Spring 2007 update made both unavailable to many Xbox 360 owners).

In the case of New Zealand, all child accounts were banned from downloading any marketplace content in mid-June. As of March 15, 2010, these are still locked from downloading anything apart from software updates and user-created content, no matter what the rating.

See also

References

  1. ↑ Major Nelson (November 15, 2005). "Xbox Live Marketplace". Xbox Wire. 
  2. ↑ Horsey, Julian (August 30, 2013). "Microsoft Xbox Live Marketplace Rebranded As Xbox Games Store". Geeky Gadgets. 
  3. ↑ Brown, Matt. "Xbox Store rebranding to 'Microsoft Store' on Xbox One". Windows Central. Retrieved 2018-11-21. 
  4. ↑ McCarthy, Dave (August 17, 2023). "The Xbox 360 Store Will Close July 2024, But You Can Keep Playing Your Favorite Games". Xbox Wire. 
  5. ↑ "Developing for Xbox LIVE Arcade — Microsoft Casual Games". Microsoft. 2007-05-13. Archived from the original on 2007-05-20. 
  6. ↑ Klepek, Patrick (2007-08-13). "Gamefest 2007: 45M Downloads on XBL news from 1UP.com". 1UP.com. 
  7. ↑ "XNA Creators Club Online - frequently asked questions". Microsoft. Archived from the original on 2009-04-28. 
  8. ↑ "E3 2007 - Walt Disney Studios Now on Xbox LIVE Marketplace". Microsoft. July 10, 2007. Archived from the original on July 13, 2007. 
  9. ↑ Block, Ryan (January 6, 2008). "Bill Gates: live at his 12th and final CES keynote". Engadget. 
  10. ↑ Boyes, Emma (November 24, 2006). "Tech problems hit XBL video marketplace". GameSpot. Archived from the original on September 30, 2007. 
  11. ↑ "Technology News: Handheld Devices: Microsoft Sharpens the Picture for Zune HD". Technewsworld.com. May 27, 2009. 
  12. ↑ Wingfield, Nick (June 4, 2012). "R.I.P. Zune". The New York Times. 
  13. ↑ "Xbox.com "Shop 'till you Drop" (subsection):Usage restrictions". Xbox.com. Archived from the original on August 26, 2009. 
  14. ↑ "Gears of War Map Pack Live on Thursday". 1Up. Archived from the original on September 27, 2007. 
  15. ↑ "Microsoft Charges Again for Gears Content". Edge Online. April 26, 2007. 
  16. ↑ Thurrott, Paul (July 4, 2007). "Microsoft Zune Review". WinSuperSite. Archived from the original on March 4, 2010. 
  17. ↑ Mossberg, Walt (November 9, 2006). "Microsoft's Zune Challenges iPod". All Things Digital. 
  18. ↑ "Xbox 360 update turns Microsoft Points into local currency today". Polygon. August 26, 2013. 
  19. ↑ "Microsoft account transition to local currency". Microsoft. June 11, 2013. 
  20. ↑ "Microsoft to Tighten Up Xbox Live Marketplace Region Controls". Xbox 365. May 5, 2007. Archived from the original on October 20, 2007. 

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